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Businesses, corporations, elected officials, government agencies and
non-profit organizations are often ill-equipped to handle issues that
arise at the community level. This is especially true in diverse
California, where a multitude of different ethnic groups live, work and
play together. L/P/C maintains close contact with a wide variety of
ethnic groups' key decision-makers, community leaders, community-based
organizations, labor unions and professional associations throughout
the U.S. Our clients can access Asian American communities at a variety
of levels through our contacts.
Serves as the lead public relations consultant in implementing conservation outreach campaigns with a scope of work that includes event marketing, design and development of conservation collateral, school outreach, media relations, conservation hotline management, and government and community relations within the boundaries of a district that serves 1.4 million customers. Accomplishment highlights include: securing consistent media coverage for District events, including media tours of the USGVMWD treatment plant; the multilingual rebate hotline; low-flow-toilet exchange events; and ribbon-cutting ceremonies for a number of USGVMWD water recycling projects, each with over 200 attendees, including local elected officials, Congressional members, water district and agency officials, and representatives from various community-based organizations.
Desalination Demonstration and Recycled Water Expansion Projects
Served as the prime consultant in designing and implementing public information and outreach campaigns to promote the District's ocean water desalination demonstration and recycled water expansion projects. The desalination pilot project is one of the most state-of-the-art research plants in the nation and has the support and attention of many institutions and agencies. Planned outreach activities targeting community-based organizations, local municipalities, elected officials, environmental agencies, water purveyors and residential users. Developed unified messages and brands for the projects. Coordinated media and crisis management training for members of the Board and staff.
Hong Kong - USA '96 Promotion
Hong Kong - USA '97 Hand-over Promotion
Hong Kong - USA '98 Promotion
Chief Executive's Visit 2001
Chinese New Year Reception, 2002
5th Anniversary of the HKSAR Dinner, 2002
Coordinated publicity and events. Created collateral materials for the Hong Kong Government to promote business and trade opportunities, as well as to create a positive image of Hong Kong in the U.S. Developed several major events including a Chinese film festival, gala dinners, performances by the Hong Kong Chinese Orchestra and the Hong Kong Ballet, business conferences and press conferences. |
The Biltmore Towers
500 S. Grand Ave. Suite 2080
Los Angeles, CA 90071
info@lpcpr.com
213.239.6688
213.239.6689 fax
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