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At L/P/C, we have built solid relationships with the Asian press through years of hard work and community involvement. We can help develop media strategies, organize press conferences or promote coverage of specific issues according to the interests of our clients. Our multi-lingual capabilities enable us to communicate with the Asian press and help Asian clients in understanding the mainstream press. Through effective and creative media outreach strategies, we will ensure that our client's message is not lost.
Promoted Hong Kong tourism and HKTB's activities within the Chinese media in the U.S. Drafted and translated press releases, wrote and placed feature articles, organized press conferences and coordinated media events. Also developed and implemented special national advertising campaigns for HKTB.
Every year, CalTech in Pasadena presents a new season of exciting musicals, dance shows and instrumental performances. Each season includes a show that is Asian themed, and nobody can top LPC PR when it comes to publicizing these events. In April 2007, CalTech presented a show called JIGU, which means "thunder drums" in Chinese. The JIGU performance showcased the amazing talents of drummers from China's Shanxi Province. LPC helped CalTech sell out the JIGU show by utilizing our many media contacts, including local and mainstream Chinese press, as well as popular radio stations. Since we are well connected in the Asian community, we know exactly who is interested in attending and reporting on such amazing cultural events. Besides word of mouth and business contacts, LPC used advertising and press releases to get the word out to as many people as possible. LPC also held press conferences to inform the media and neighboring communities of such events at CalTech. It is an honor for us to serve such a prestigious local institution as CalTech!
Organized press conferences and special marketing events targeting the Asian American community nationwide - LA, San Francisco, New York, Washington, D.C., Philadelphia, Boston and Chicago. |
The Biltmore Towers
500 S. Grand Ave. Suite 2080
Los Angeles, CA 90071
info@lpcpr.com
213.239.6688
213.239.6689 fax
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