L/P/C Public Relations is comprised of a team of creative problem solvers who have built a track record both nationally and internationally.

• Main Office:
  • David Lang, Partner
  • Joe Pan, Partner
    
• China Office:
  • Joe Pan, Managing Partner
  • David Ho, Principal
  • Elizabeth Meiling Yuen—Principal
    Life Style and Travel Specialist
  • Vincent Diau–Partner
    Corporate and Government Relations Specialist
  • Rob Koepp –Partner
    Investment and Economic Development Specialist
  • James C. Lu, Ph.D --Partner
    Environmental Engineering Specialist
    
• Aum International Public Relations:
  • Greg Heffernan, Director

David Lang is a partner in Lang/Pan/Chan Public Relations (LPC). Before founding his firm in 1994, Lang was a senior deputy to Los Angeles City Councilman Michael Woo and an assistant chief of staff to California Lieutenant Governor Leo McCarthy. At LPC, Lang has spearheaded Asian community outreach efforts, media relations campaigns and provided strategic counsel to both corporate and government agency clients. He was heralded as “one of the best in the business” by Asian Week newspaper.

Lang is an often quoted pundit on local, regional and national Asian American issues and politics. His comments have appeared in the Los Angeles Times, New York Times, Wall Street Journal, San Jose Mercury News, San Francisco Chronicle, Seattle Post-Intelligence, Far Eastern Economic Review and numerous Chinese media.

Lang has a Master’s Degree in International Relations from the London School of Economics & Political Science; a B.A. in Political Science from York University in Toronto, Canada; and a Diploma from the University of Vienna. He also attended graduate school at the East West Center in Hawaii and the University of Southern California. Lang is fluent in both Cantonese and Mandarin.

Joe Pan is a creative leader and strategic thinker with over a decade of experience in community outreach, meeting facilitation, media relations, event coordination, collateral material development, strategic marketing and project management. As a partner in Lang/Pan/Chan (LPC) Public Relations, he is directly engaged in the firm’s many government and community relations assignments and is certified in Informed Consent, a patented approach to public involvement that has been used successfully by many transportation agencies involved in controversial projects.

Leading the LPC team in winning three awards from the Los Angeles Chapter of the Public Relations Society of America (PRSA) in October 2003, Pan is recognized for his work in public education and grassroots organizing in the Asian community. An Accredited Public Relations (APR) professional, he is also a current board member of the PRSA-LA Chapter and a member of the PRSA Counselors Academy. Pan is active in the Asian Pacific American community and various community-based organizations. As the founder of the Asian American Environmental Partnership (AAEP), a U.S. based non-profit, Pan is dedicated to increasing the awareness and involvement of the Asian American community in environmental issues in the U.S. as well as in China. A recipient of the prestigious Environmental Leadership Fellowship Grant (ELP), Pan is part of the international network of environmental leadership.

Since 2001, he has served as the lead for all of LPC’s environmental projects, including the County of Los Angeles’ Used Motor Oil Outreach Program and the Stormwater Outreach Program, Southern California MWD, Upper San Gabriel Valley MWD, West Basin and Central Basin MWDs, and the cities of Monterey Park and Arcadia. He led the Los Angeles County Department of Public Works-Asian Outreach project in setting a county and statewide record and garnering three prestigious awards from the Public Relations Society of America for research, public education and multi-ethnic outreach.