L/P/C serves as the Asian marketing consultant for Comerica, a Fortune 500 company with $37 billion in total assets. Drafted and implemented an Asian marketing plan; organized an Asian advisory council; developed all bilingual collateral materials and press releases.

Asian Marketing
Serve as the Asian marketing and public relations consultant for the Foreign Trade Division, which focuses on the growing ethnic community. Developed and implemented marketing campaigns targeting the Chinese, Vietnamese, Korean and Filipino communities. Conducted qualitative and quantitative research projects and organized marketing events in the community, including co-hosting one of the most successful celebration events in Korean Town in 2006 during the World Cup soccer matches.

HSBC Bank is rapidly spreading its wings throughout California and in recent months LPC PR has had the honor of planning their Alhambra and Glendale Branch Openings. HSBC Bank is known for its incomparable service and captivating, sophisticated events. LPC surrounded the event space with tasteful touches of red and white, from napkins to balloon clusters to beautiful centerpieces of red roses and white calla lilies. We invited dozens of local VIPs, council members and businesspeople to join behind a red satin ribbon, where they presented awards and gave words of encouragement. LPC made sure that when the multiple pairs of golden scissors were cutting the ribbon, all members of the press were able to capture the moment. LPC then launched the firecracker display and the traditional Chinese lion dance, which brings great prosperity and wards off evil spirits.

Koreatown Branding Campaign
Implemented a marketing and advertising campaign to create a new image and message for the Wilshire Center community. Working with the Korean community, we positioned the area to attract new businesses, retain current businesses and increase customer traffic and sales for local businesses. Developed collateral material and direct mail program. Coordinated and managed media relations and special events.